Thursday, October 21, 2010

The Pre-Approach Packet

The Pre-Approach Packet is an informational packet that your prospects will take a look at to see if they are interested in learning more. We recommend that new coaches purchase the materials necessary for 5-10 of these packets. This packet contains three things:

1: An Audio CD, either:
Chris Widener's "The Invisible Profit System" (For Current Business Owners or Professionals)
or
Randy Gage's "Escape the Rat Race" (For people just scraping by)

2: Robert Kiyosaki's Book: "The Business of the 21st Century"

3: Teamwork Magazine: Available from the Team Beachbody store in the "Coach Tools" section.

When you deliver the packet to someone there are several things you need to take care to do:

1: Impart a sense of urgency:
"Hey, I need to get this packet back from you within three days because there are other people waiting to see this information, you can just flip through the book and the magazine, but PROMISE me the first thing you do when you get in your car is put in this CD and don't listen to anything else until you've listened to it!"

2: Make it clear that they don't need to make a decision after reviewing the information.
"Just so you know, this packet is just to give you an idea if this is something you'd like to learn more about, I'm not gonna ask you for a decision when we follow up"

3: Schedule a follow up!
Put it on the calendar RIGHT THEN AND THERE!

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